Simplifying the Business (StB)

​The Simplifying the Business (StB) program ran from 2004 to 2017. It was an industry change program that aimed to transform the entire passenger journey through the implementation of innovative solutions. StB engaged stakeholders across the industry to transform business practices and processes to deliver value to the entire industry.

StB projects

The following are projects that were initiated by and part of the StB program. 

• Airline Industry Data Model
  
• Airport Free WiFi
  
• Automated Carrier Baggage Rules
  
• Automated Border Control
  
• No More Check-In
  
• Baggage XML
  
• Bar Coded Boarding Passes
  
• Baggage Improvement Program
  
• Checkpoint of the Future
  
• Common Use Self-Service
  
• Customer Contact Information
  
• Customer Order Transformation / ONE Order
  
• E-Freight
  
• E-Ticketing
  
• E-Services/EMD
  
• Fast Travel
  
• Intermodality
  
• New Distribution Capability (NDC)
  
• One ID
  
• Open API
  
• Payments
• Security Access and Egress
• Travel Communication
  

​StB white papers

• 2017 (pdf)
  
• 2016 (pdf)
  
• 2015 (pdf)
  
• 2014 (pdf)
  
• 2013 (pdf)
  
• 2012 (pdf)
  
• 2011 (pdf)