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    Simplifying the Business (StB)

    ​The Simplifying the Business (StB) program ran from 2004 to 2017. It was an industry change program that aimed to transform the entire passenger journey through the implementation of innovative solutions. StB engaged stakeholders across the industry to transform business practices and processes to deliver value to the entire industry.


    StB projects

    The following are projects that were initiated by and part of the StB program. 

    ​StB white papers


    2017 StB White Paper

    Our mission is to represent, lead and serve the airline industry

    Additional information