Main IATA navigation

Shop-Order Standards Board

The Shop–Order Standards Board manages the development of standards concerning any interaction between airlines and any other parties for the purpose of offering products and services, confirming when such products or services are entitled to be received, and monitoring or reporting on the consumption of what has been ordered. 

This includes but is not limited to fare construction, currency, reservations, ticketing, intermodal distribution, offer and order management standards. 

Groups under the Shop-Order Board:

  • Offer Group
  • Order Group
  • Integration Group
  • Pricing Automation Group
  • Ticketing Group
  • Reservations Group
  • Intermodal Group

Offer Order Integration Pricing Ticketing Reservations Intermodal

The Offer Group:

  • Deals with matters concerning the construction, delivery and structure of an Offer and its processes including the associated business requirements. 
  • Reviews and endorses proposals to create or amend standards governing these processes. Ensures that proposals align with existing standards and that requirements and are documented with a corresponding change to Implementation Guidance where applicable.
  • Reviews and endorses proposals to amend:
    • Resolutions, Recommended Practices and Implementation Guides related to Offer Management
    • Changes (technical and business) to the Offer Schemas
  • Liaises with other process owning groups under any Conference, and advisory groups under Industry Committees (including Offer, Order and Integration and Intermodal groups) as required.
  • Maintains a work plan and reports regularly to the Shop-Order Board.


To view and/or particiate in the activies under the Offer Group, please access the SSW site.

Membership in the Shop-Order Standards Board (SOSB)

The following representatives have been elected to serve on the Shop-Order Standards Board for a two year period:

​Air Canada Keith Wallis
Senior Director Global Distribution and Payments
Air FranceSabine IsidoreAFKL NDC Project Director
American AirlinesShawn Zeak
Director, Distribution Product Support
British Airways Jerry Foran Head of Product Delivery
Delta Air Lines
Derek Adair
Managing Director, Revenue Management Development
Emirates Airline
Rob Broere
VP - Industry change
Etihad Airways
Dieter Westermann
VP Revenue Management
Kalle Immonen
Head of Distribution & Revenue Protection
Hahn Air Lines
Christopher Allison
Manager NDC
Bas Hooft
Managing NDC Program
LATAM Airlines
Cristian Ortiz
Managing Director Ancillary Revenue
​Leonie Privett
Commercial Development Manager
Scandinavian Airlines
Kati Andersson
VP Digital Sales & Distribution
Singapore Airlines
Bryan Koh
Vice-President E-commerce and Distribution
Swiss International Air Lines
Arber Deva
Senior Director Direct Distribution
Turkish Airlines
Gokhan ORmeci
Ticketing System Manager
United Airlines
Jeffrey Christensen
Managing Director Distribution and Ancillary Pricing
​IATA Secretary
Shaunelle Harris Drake
Head, Implementation, Industry Distribution Programs

Need Help?

Contact us

Our mission is to represent, lead and serve the airline industry

Additional information